Is your website delivering what you expect for your business? How do you review and manage the ever changing world of the internet in relation to your business?
You should ensure you have periodic meetings with your website provider and review the following.
- Measure the sites performance. Is it delivering what is required?
- How can you measure the sites performance?
- Has the business changed and does the website reflect those changes?
- Competitor Analysis - have your competitors improved since your site was delivered? Are you ahead, in-step or lagging behind?
- New Technology. New ideas are being brought forward all of the time, is there something new that your site would benefit from?
- Is your web marketing stategy driving the right quantity of traffic to the site?
- Is your site doing the best job converting visits into business?
Your web provider should engage with you on a scheduled basis to discuss these issues. The frequency is dependant on the nature of your business and the reliance your business has on website performance. Reviews should range between monthly and yearly.
The outcome of these meetings should provide
- Reviewed online marketing strategy
- Recommendations for changes to website
- New features that might prove beneficial
If your current provider is not engaging with you at this level, you can conduct this kind of review internally or engage an external expert to assist you in the review.