Avoid the traditional ‘Click here' and apply links to words that mean something to the page you're linking them to. If your page you're linking to is about long wool socks then instead of ‘click here for long wool socks' make the link something like ‘ find out more about our long wool socks'

External links will lead search engines and visitors away from your site. The best advice is to ensure that if external links must be included then keep them all on the same page with a Meta Tag on the page that says NOINDEX, NOFOLLOW (meta name="ROBOTS" content="NOINDEX,NOFOLLOW" ) which instructs the search engine not to read or index the page.

The browser page title is the title that's displayed at the top of the window opposite the close button

These need to be a brief overview of the page content and are an important part of the document as they are the first part of the document that the search engine will read. The browser page title must hold no more than 3 of the same keyword

This text isn't seen on the page but is often used by search engines as the subtext underneath the text links that are displayed as search results.  The Meta description should use keywords for the page but stick to the ‘no more than 3' rule.  Make this a similar length to that in the illustration. Google uses no more than two lines of text when displaying under the link.

The primary on page title must always be marked as H1 because the search engine will then know that it's the main title of the page and define the subject matter of the content. Again, stick to the no more than 3 keyword rule but this title can be longer that the browser page title. Never use H1 on a page more that once, it will dilute it's strength when read by search engines. Following titles on the page should be marked as H2, H3 etc depending on their importance.

These are the snippets of text that you'll see when you mouse over an image.  Use keywords here if the pictures are about something to do with the main subject matter of the page.

All the advice with on-page procedure above complies with accessibility standards so if your page is not already structured in this way, any updates will make your pages will score points for accessibility as well as search visibility.

• Contact us to appear on every page in the same position
• On long pages, replicate main nav along the bottom.
• Testimonials
• Different image on each page

Free ads

As with links back to your own site, it could be pretty difficult to convince someone why they should give you a free ad but there may just be someone out there with a website that will support what you’re doing, so it’s still worth considering.

Paid for ads

Miva

http://www.miva.com/uk/

Adjug

http://www.adjug.com